This 2-day instructor-led course explores the basics of designing, building, and running a marketing campaign using IBM Campaign. This course prepares you to configure IBM Campaigns processes for use in campaigns from simple to moderate in complexity and create offers and apply them to campaigns.
If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.
Pubblico di destinazione
Marketing staff who design and conduct marketing campaigns, such as Marketing Specialists, Marketing Analysts, Marketing Managers and similar staff.
You should have general knowledge of database marketing.